[原创]RFID将带动中国零售业革命

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<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-layout-grid-align: none;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 22pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-hansi-font-family: 宋体; mso-bidi-font-family: 'Times New Roman';">RFID</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 22pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial;">将带动中国零售业革命</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 22pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-hansi-font-family: 宋体; mso-bidi-font-family: 'Times New Roman';"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">随着无线射频识别技术</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID(Radio frequency identification)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">的出现，现有商品条形码的地位受到了挑战，</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">标签已被普遍认为是条形码的替代者，零售业供应链管理将面临新的革命。驰昂咨询</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">(Sinotes)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">预测，未来几年，中国零售业用</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">标签将有爆发式的增长，并逐渐取代商品条形码。</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">零售业应用</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">的预期效益主要包含六个部分：</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">见表</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">1)<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p class="a0" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; punctuation-wrap: simple;"><span style="COLOR: black; FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;">表</span><span lang="EN-US" style="COLOR: black;">1 <span style="mso-spacerun: yes;">&nbsp;</span></span><span style="COLOR: black; FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;">零售业应用</span><span lang="EN-US" style="COLOR: black;">RFID</span><span style="COLOR: black; FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;">的预期效益</span></p><p class="a0" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; punctuation-wrap: simple;"><span style="COLOR: black; FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;"></span><span lang="EN-US" style="COLOR: black;"><p><a href="http://www.sinotes.com/Chinese/Sc%20news/rfid_retailing.htm">http://www.sinotes.com/Chinese/Sc%20news/rfid_retailing.htm</a></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">早在</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">2003</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">年，德国最大的零售商麦德龙</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">(Metro)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">集团就在莱茵伯格建立了一家“未来超市</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">(Future Store)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">”，利用</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">标识货物，其便利性受到了德国消费者的普遍欢迎。沃尔玛、特易购等全球零售巨头这些年都把注意力投向了</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">技术上来，并成为全球</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">革命的推动引擎。</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">这几年，由于成本等问题，国内零售商对</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">的应用基本上持观望态度。虽然国美电器公司于</span><chsdate wst="on" year="2004" month="10" day="11" islunardate="False" isrocdate="False"><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">2004</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">年</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">10</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">月</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">11</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">日</span></chsdate><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">在北京开通了国内首个电子标签试验店面，进行了</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">测试，但其力度远远小于沃尔玛。目前在零售领域，</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">标签还只是极少的在一些高价值的商品上应用。但随着标准的统一、技术的发展和标签成本的下降，</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">在中国零售业的普及是必然之势。未来几年，中国零售领域</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">RFID</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">标签的市场销量将非常可观。（见图</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><font face="Times New Roman">1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">）</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><p><font face="Times New Roman">&nbsp;</font></p></span></p><p class="a" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;">图</span><span lang="EN-US">1<span style="mso-spacerun: yes;">&nbsp; </span>2007-2012</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;">年中国零售用</span><span lang="EN-US">RFID</span><span style="FONT-FAMILY: 汉鼎简中黑; mso-ascii-font-family: Arial;">标签市场销</span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;">量</span></p><p class="a" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: &quot;Times New Roman&quot;; mso-hansi-font-family: &quot;Times New Roman&quot;;"><a href="http://www.sinotes.com/Chinese/Sc%20news/rfid_retailing.htm">http://www.sinotes.com/Chinese/Sc%20news/rfid_retailing.htm</a></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; VERTICAL-ALIGN: baseline; LAYOUT-GRID-MODE: char; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0; mso-layout-grid-align: none;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 方正书宋简体; mso-hansi-font-family: &quot;Times New Roman&quot;;">在不久的将来，中国的消费者再也不用为结账时排队等候而烦恼了。只要顾客把购物车从一个阅读器旁边推过就行，不需要扫描任何商品的条码，而货款已经直接从信用卡中扣除，后端仓库也能立即了解需要补货的项目。</span><span lang="EN-US" style="FONT-FAMILY: 方正书宋简体; mso-fareast-font-family: 宋体;"><p></p></span></p>